The Influence of Social Media and Mass Media on Youth Values in Arab Societies
DOI: https://doie.org/10.1224/Fls.2024948021
Authors:Asala Salloum , Lyudmila Zhalalovna KARAVANOVA
Keywords:
social media, mass media, Arab youth, cultural values, globalization, media literacy, societal norms.
Abstract:
The study describes the influence of social media and mass media on youth values in Arab societies. The main objective of the research was to identify the ways in which digital platforms influence the cultural and social attitudes of Arab youth, as well as their adaptation to a globalized world. The study highlights how social media contributes to strengthening cultural roots and broadening worldviews but also points out potential risks such as loss of linguistic skills and the formation of passive views. The importance of this research lies in understanding how social media can serve as a tool for self-expression and social integration, as well as a means of cultural isolation or political apathy. The research results provide valuable data for the development of educational and social programs aimed at fostering critical thinking and conscious media consumption among youth.
