FACTORS INFLUENCING THE ONLINE SHOPPING PURCHASE INTENTION AMONG CHINESE COLLEGE STUDENTS
DOI: https://doie.org/10.0905/Fls.2024322233
Authors:Zhou Yang Yang , Aimi Anuar, Azman, Norhidayah
Keywords:
FACTORS, INFLUENCING, ONLINE SHOPPING PURCHASE, INTENTION, CHINESE COLLEGE STUDENTS
Abstract:
Over the course of the past twenty years, China's economy has undergone substantial expansion, which has led to the development of Internet networks and improvements in infrastructure. As a direct consequence of China's economic expansion, this increase has occurred. E-commerce has developed as a consequence of this, and the number of people who shop online is growing at an alarming rate. In point of fact, it is starting to take the place of the more conventional in-person shopping. The majority of wealthy young consumers in China are the primary drivers behind the expansion of internet shopping collectives. E-commerce platforms are becoming increasingly widespread, which is making this increase possible. College students, in their capacity as consumers, exert a significant influence on the consumption of products and services. The purpose of this research project is to investigate the factors that have an impact on the purchasing patterns of college students who make purchases online. For the purpose of data collection, the study will make use of quantitative research methods, including the administration of questionnaires. A statistical programme like SPSS or Amos will be utilised in order to do an analysis on the data that was gathered. The association between perceived product quality, logistics, customer service, customer pleasure, and consumer desire to purchase will also be investigated as part of this study.
